Quick math.

Check how many email subscribers you currently have.

Multiply that by $1.

That’s how much your email list could be bringing in PER MONTH.

(And this is NOT counting big campaigns like your year-end appeal, high holidays fundraisers, or other major asks. We’re talking just your regular, ongoing emails.)

So, yes, if you have a list of 2,500 contacts, that’s ~$2,500 more you can be bringing in a month. Just with emails.

(And, this isn’t even touching on the other benefits of regular emails, like the way it prepares your donors to give and gets them excited about your work.)

With strong, regular emails that are:

• Consistent – regular sends means that the algorithm will like you (and so will donors)
• Engaging – intriguing enough to open, compelling enough to keep reading
• Smart – not everything should have a CTA, but the ones that do should make the ask well

Your email list can be one of your strongest fundraising assets.

(And, IMHO, one of the easiest.)

As we start 2026, check: is your email list bringing in as much as it could?

If not, let’s talk.

(Our email packages might be perfect for you.)

Our agency helps multi-million dollar nonprofits with marketing strategy and copywriting that touches hearts. And gets people giving. See our NPO packages

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P.S. Would love to help you! What’s the biggest challenge/concern/roadblock you have with donor emails? Hit reply and we’ll try to address it for you, bezh.