Jewish Nonprofits Newsletter

No one likes feeling bad. No one likes remembering hard situations. No one likes being in places – or near people – that make them feel less than. That’s why it can be hard to ask someone for a donation. Because when you ask, there’s a chance they’ll say no. And if they say no, it can get…awkward. (Particularly if this is someone you have a personal connection to.) When you make a big ask and someone can’t say yes, the immediate reaction is…they don’t feel good about saying no. And when...

Someone emailed with a question. It’s a great question. Many nonprofits have marketing that’s easier to navigate – because the cause pulls at our heartstrings. But what if your cause doesn’t? What if the mission is critical and the work is meaningful, but there are no heart-wrenching stories or eye-popping statistics to lean on? If that sounds like you, there are two pillars you can lean on instead: SHOW RESULTS. Use visuals, infographics, or before-and-after shots that make the impact...

When you see those glossy campaign ads with that perfect message, there’s something that’s never visible: the sheer amount of thought required when you take a complex cause and try to distill it into one line. On theme. One message that will immediately resonate. Hit home. When working on a campaign, how do you create a concept that captures it all – well? (Spoiler alert: we give you a step-by-step and sample below.) That’s what we had to do with Yaldei, an organization that supports families...