Hi Reader,

Have you ever made a big purchase? Where you deliberated back and forth – to buy or not to buy?

Then you settle on a decision: we’re going to get it!

You fill out your credit card information and click to process. And then – immediately – think, “Oh wow, did we really just do that?” Was it the right choice?

That immediate regret is a 100% normal (EXPECTED!) part of the process.

That’s why a good company doesn’t just email you a plain receipt. It will be something that congratulates you on making a good purchase or sows excitement for the package to come.

Here’s a recent example from my own inbox:

Stores expect the doubt. Nonprofits need to as well.

That’s why your first email after a donation matters so much.

This is where you get to tell your donor: “You did the right thing. Your gift matters. You’re part of something real.”

So if you’re still using the automated one from your donation platform…

If your donation confirmation email is nothing more than a simple receipt…

It’s time to change that. Use this powerful touchpoint to confirm their good intentions and show them that they just made one of the best decisions ever.

So for today, the takeaway is this: your thank you email matters A LOT.

In the next email, we’ll break down how to create a strong one.

Stay tuned,

Our agency helps multi-million dollar nonprofits with marketing strategy and copywriting that touches hearts. And gets people giving. See our NPO packages

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