Hi Rabbi [LAST_NAME GOES HERE],

Last email, we sent the Event Emails Playbook — a practical framework for planning, writing, and sending emails about upcoming programs and services.

Today, we’re tackling this: How many emails should I send for each event?

Our basic rule: The bigger and more unexpected the event, the more you need to email. For example, your once-a-year gala needs more awareness (and advance notice!) than a weekly class.

Basic guidelines:

• Recurring event (weekly class, monthly gathering): 2–3 emails, starting 1–2 weeks before.
• Standard event (Shabbat dinner, guest speaker): 3–5 emails, starting 3–5 weeks before.
• Major event (High Holidays, annual gala): 5–7 emails, starting 6–8 weeks before.

The number of emails and how early you start sending them work together. The bigger the push, the earlier and more often you show up in their inbox.

There’s more detail about this inside the actual Playbook.​

Next email, we’ll talk about the monthly look-ahead email. One of the simplest things you can add to your calendar…and why it’s so useful.

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