Contact everyone: send this to your whole email list
Send on a consistent date: English or Hebrew, as long as it’s steady
List all events, in date order: don’t filter or pick favorites
Write one line: each event includes a name, date, and link
Inform, don’t sell: subject lines should feel like calendar reminders, not an invitation to something specific
With a monthly look-ahead email:
Your community stays in the loop without feeling bombarded
By the time event-specific emails go out, people already know
For low-key recurring events (like a Friday-night gathering), this email doubles as their first reminder…no separate announcement needed!
Next in this series, we’ll talk about segmentation: who should get each email?
We operate as a fractional CMO for Jewish nonprofits, helping with marketing strategy, implementation and copywriting that touches hearts. And gets people giving.