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Jewish Nonprofits Newsletter

[Event emails 2/4] One email does half the work


Hi Rabbi [LAST_NAME GOES HERE],

Today, let’s talk about something else mentioned in the Events Emails Playbook.​

One of the best ways to keep your people in the loop about upcoming events: the monthly look-ahead email.

Once a month, on the same day every month, send a short email listing everything coming up in the next few weeks.

It’s not a pitch or an ask, but a helpful heads-up.

​See the full sample template in your Playbook.​

To make your monthly look-ahead work:

  • Contact everyone: send this to your whole email list
  • Send on a consistent date: English or Hebrew, as long as it’s steady
  • List all events, in date order: don’t filter or pick favorites
  • Write one line: each event includes a name, date, and link
  • Inform, don’t sell: subject lines should feel like calendar reminders, not an invitation to something specific

With a monthly look-ahead email:

  • Your community stays in the loop without feeling bombarded
  • By the time event-specific emails go out, people already know
  • For low-key recurring events (like a Friday-night gathering), this email doubles as their first reminder…no separate announcement needed!

Next in this series, we’ll talk about segmentation: who should get each email?

We operate as a fractional CMO for Jewish nonprofits, helping with marketing strategy, implementation and copywriting that touches hearts. And gets people giving.

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Jewish Nonprofits Newsletter

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