Hi Rabbi [LAST_NAME GOES HERE],

When people say, “No one reads emails anymore,” they’re right. People don’t read. They scan.

You open and, in seconds, decide whether this is worth your time.

That’s why event emails have to make it clear – immediately – what the event is, and what to do next.

This 30-second rule applies to every event email you send, because every email is speaking to two readers at once.

1. The first reader is ready to act. They just need the link.
2. The second reader needs more convincing. They want the story, the details, and a reason to care.

A well-structured email talks to both.

You can copy the template above right from the Playbook.​

• Email 1 (announcement): Short and sharp. Headline, details, CTA. This converts your ready-to-act readers.
• Middle emails: Same tight opening so readers can act fast, but there’s more supporting copy below. This is where you build a case for the undecided.
• Final email (last call): Short and sharp. Date, time, link. No new selling, just a clear nudge.

This is our last email in the series about the Event Emails Playbook. Do you have any more questions on this topic? Let us know – we’re here to help and answer best we can.

We operate as a fractional CMO for Jewish nonprofits, helping with marketing strategy, implementation and copywriting that touches hearts. And gets people giving. See our NPO packages

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