The calendar year is ending, slipping into the newness of 2026.

While most of the world is floating high on a sea of New Year resolutions, if you’re in charge of a nonprofit, you’re looking back: it’s time for your annual report.

This is not (supposed to be) a fundraising pitch, list of programs, or a boring PDF that will sit gathering dust.

A strong annual report is your chance to:

• Celebrate your donors
• Showcase how much your org actually does
• Most importantly: Reinpire the people who believe in you

One of the things we do for our clients is create their vivid, interesting annual reports that cover all the basics: accomplishments, budget breakdowns, and dare-to-dreams for the future.

As a early-January 1 gift to you, we put together a (free) easy-to-follow guide for creating your own 2025 annual report.

Here’s a snippet of what the guide covers:

• Celebrating your wins: Share the stories and moments that make your work unforgettable
• Showing activity AND impact: It’s not only what you did, but also what that did for the people you serve
• Being transparent: Donors trust you when you show how every dollar is used
• Looking ahead: Share the dreams and plans that the next year will bring, and invite donors to be part of them

We walk you through a step-by-step framework, with tips for mixing stories, stats, photos, and media to make your report both engaging and enjoyable.

​If you’re planning to release an annual report this year, downloading this guide is your (easy) first step. ​

Here’s to an even greater year ahead.

Our agency helps multi-million dollar nonprofits with marketing strategy and copywriting that touches hearts. And gets people giving. See our NPO packages

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