Hi Rabbi [LAST_NAME GOES HERE],

I was reviewing the results of an email audit with a client, and he posed a challenge many of you might relate to:

His organization was sending a lot of updates about new programs, holidays, guest speakers, classes, courses, and campaigns. And the process always looked like this:

1. Start from scratch: Rewriting copy, sweating over each line.
2. Second-guess each move: Should this email go to everyone, or just the regulars? How many emails does this campaign need? Am I sending too much, too little?

We discussed some quick ideas on the call, but afterward, I fleshed them out and then worked with Claude to create an actual guide he could use. ​

This was his response:

And because you might find the guide helpful as well, here’s a direct link to it:

It’s a free, practical framework for planning, writing, and sending event reminder emails.

• Who to email
• When to email
• What to say in each email
• How to structure different emails

Over the next few emails, we’ll walk you through each section of the Playbook – one at a time – so it’s simple for you to implement.

Want to get ahead? Don’t wait for our breakdown emails – you can read the whole Playbook right here.​

We operate as a fractional CMO for Jewish nonprofits, helping with marketing strategy, implementation and copywriting that touches hearts. And gets people giving. See our NPO packages

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