No one thinks about you
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Merkaz L’Taharas Hamishpacha = mikvah. The two are synonymous. The organization is well-known for building and renovating mikvaos throughout Eretz Yisroel so more people keep the mitzvah. So if they’re well-known, why do they need to constantly update their donors with emails and other marketing materials? Because when stories go untold, the impact goes unnoticed. People know the organization is essential – when they think about it. But how often are people waking up in the morning, or drinking their coffee, or swiping their credit card and thinking, “Merkaz L’Taharas Hamishpacha”? That’s why regularly emailing your donors makes a difference. It keeps the org visible, memorable, and connected. The regular update emails we write for Merkaz L’Taharas Hamishpacha are the bridge between the org’s work and donors’ minds, email after email. And this kind of regular communication supports tremendous returns. We’ve seen it happen. So if you doubt whether you need to update your donors more, remember this: People know your organization is important – when they remember it. Your job is to make sure they remember it. No one thinks about you over their morning coffee, but you can change that. Make sure you’re always top of mind. You’re always a presence in their inbox, in their plans – and ultimately, in their philanthropy calculations.
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