Hi Rabbi [LAST_NAME GOES HERE],

There’s a donor update email sitting in your drafts.

The copy isn’t quite right, but when you’ve had a chance to tweak it, you’ll send it out – next week. And then somehow, next week becomes next month…and next month becomes never.

A good-enough email that you send will always outperform a perfect email that you don’t.

Let’s say you send 50 emails a year. If your open rate is 20%, it means the average donor sees you about 10 times a year. That’s enough to keep the connection warm.

What if you send 4 excellent emails a year? Even if your open rate is a respectable 30%, the average donor sees you just once a year.

You can’t build a relationship on a single touchpoint. No donor stays warm from one email a year.

Plus, if you send so infrequently, every time your email lands in their inbox, you’re introducing yourself all over again.

Consistency compounds.

Donors who hear from you regularly give more reliably, because they feel connected. Every email becomes a deposit in the relationship.

So send the email, even if it’s not perfect. Because your donors can’t give if they don’t hear from you.

We operate as a fractional CMO for Jewish nonprofits, helping with marketing strategy, implementation and copywriting that touches hearts. And gets people giving. See our NPO packages

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