Hi Reader,

Last email, we discussed why the first email you send after a donation is so incredibly crucial.

Today, we’ll break down how to make sure it’s STRONG.

The first email after a donation:

1. Has one of the highest open rates
2. Meeting your donors when they might be having a moment of “Did we really just give away our money?” (aka a smidge of doubt)

That’s why you want to:

1. Use the opportunity to nurture them, educate them about what you do
2. Confirm that – yes, you made the right choice!

And here’s how to do it:

1. Mention them by name (“Hi, Reader!”)
2. Reference the donation amount (more personalized)
3. Reassure them that their decision was meaningful and necessary (by sharing a quick line about who you are, what you do, and what their donation means)

As a bonus, you can even:

• Update these emails regularly (quarterly at minimum) so they don’t sound stale
• Edit the copy to match the season/upcoming milestones/current campaign

Here’s a sample of how that may look:

Hi [First Name],

Thank you so much for your generous donation of $[Amount].

At [Organization Name], we [briefly describe your mission in one clear, human sentence]. Because of you, we are able to [specific impact—who is helped and how]. Your decision to support us is so appreciated because it directly helps us continue this important work.

We’re grateful to have you as part of our community.

With sincere thanks,

[Name]

Your welcome/thank you email sets the tone for your relationship with your donor or client. And if you can transform a brief moment of doubt into a warm welcome, it’s more likely they’ll be back to donate again.

Our agency helps multi-million dollar nonprofits with marketing strategy and copywriting that touches hearts. And gets people giving. See our NPO packages

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