Hi Rabbi [LAST_NAME GOES HERE],

One of the most powerful tools a nonprofit has isn’t a database, or a campaign strategy…or even incredible copy (!).

It’s the calendar.

Certain moments in the year are meaningful times when people naturally pause, reflect, or think about the bigger picture.

The Jewish calendar is filled with (and built on) moments like that.

Rosh Hashanah. Yom Kippur. Chanukah. Purim. Pesach.

These are times when people are thinking about their identity, community, and giving. And that makes your job infinitely simpler.

You don’t have to create meaning from scratch…and they’ll connect to meaning that’s already there.

Instead of a generic message in September/October, your email connects to the Yamim Noraim — the pull to do better, give more, start anew.

Instead of a standard appeal in December, your message lands inside the warmth of Chanukah — light, resilience, the refusal to let darkness win.

Instead of a spring email, you write about Pesach — freedom, renewal (and the price of matzah).

The same idea works beyond the Jewish calendar, too.

Back-to-school season. End of the year. A major community event.

Half your brainstorming is done when you notice what’s built into your calendar.

Emails and appeals that naturally connect to the time of year feel less like random requests and more like part of a bigger, ongoing conversation.

So here’s a simple, time-related exercise:

1. Look at the next three months on your calendar.
2. What moments already carry meaning for your community?
3. Schedule some emails/appeals

That’s the place to start.

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